Tips for Beginners on Publishing an eBook
by Trey Rosier
More popular every year, publishing an eBook is an effective way for authors to find an audience for their novels, and for businesses to increase brand exposure and increase revenue. They improve your chance to reach a large number of prospective customers and boost sales in the future. eBooks are excellent marketing tools that can help promote your literary endeavors as well as services and products.
However, though the “hard part” is done, writing your novel or gathering your knowledge and experience into a “how-to” manuscript, there is still one hurdle (and headache) to overcome – how to publish your eBook as a beginner.
Below are some simple and useful tips that can help guide you throughout your journey:
Edit and Design Your eBook to Make it More Professional – Before publishing your eBook, it is imperative that you allow ample time to edit and design it. If you are using your eBook as part of a business product launch, it is an aspect of business that you cannot afford to overlook. Whether business or literary, asking for help from a team of well-equipped professionals to acquire the results you desire. Even when facing a deadline, it is important to take the time to assure that the quality you need is achieved.
Choose a Reputable Platform – Nowadays, publishing an eBook is simpler and easier than ever. With the availability of different platforms, you will be able to publish your eBook with as little pain as possible. Some platforms available for electronic publishing are Amazon's Kindle Direct Publishing, Smashwords, and Barnes & Noble Nook, to name a few. By publishing on an established platform, you can see sales and profits within a short period of time, provided, of course, that your eBook captures the interest of your target audience.
Price Your eBook – eBooks should be available for a reasonable price, which is what makes them so attractive to buyers versus print versions. Be sure to do some market research before pricing your eBook to see what similar titles are selling for, and set your prices accordingly. Some authors provide their eBooks for free, to acquire fans or customers, and you may wish to consider doing the same as you start, to build an audience.
Self-Publish Your eBook – Choosing an established platform to publish your eBook can be a bit expensive, especially for the beginner, who may not have the budget for such an undertaking. An alternative is to self-publish, though this process can be much more difficult than it first seems. That is why many bear the expense of hiring well-trained and knowledgeable people to help. It is still an expense, but usually much less than hiring an established platform.
Promote Your eBook – After publishing your eBook, it is time to promote it. eBooks can be easily (as well as cheaply or for free) marketed of social media such as Facebook, Twitter, and Pinterest, as well as your own blog or website. But be patient, free media can take a while to find an audience, and it will likely take a lot of time and effort on your part to get the word out about your eBook.